About Us
We are a female founded team working remotely across the UK, with offices in the Cotswolds and Portsmouth.
Our founding team has expertise in
Deep tech (AI, IoT, Blockchain) strategy & innovation,
Auditing, insurance, risk,
Regenerative agriculture, environmental science, ecology,
Research & education.
Our Why
“We have lived our lives by the assumption that what was good for us would be good for the world. We have been wrong. We must change our lives so that it will be possible to live with the contrary assumption, that what is good for the world will be good for us. And that requires that we make the effort to know the world, and learn what is good for it.”
“If the global population reaches 9.6 billion by 2050, the equivalent of almost three planets will be required to sustain current lifestyles.”
Our How
We believe it is vitally important for businesses to put sustainability at the heart of their purpose and culture. In order to achieve this there are several barriers to be broken down, so we built our company to provide innovative solutions to these barriers.
Barrier 1: Sustainability is complicated- the complexity of sustainability is off-putting for many people. For consumers an over-abundance of eco-labels (over 455 last time we checked!) can be confusing and de-incentivising. For businesses the complexity can make it difficult to achieve transparency, straining relationships with the suppliers and making reporting a challenge. Our impact index was designed to simplify sustainability. Our methodology ensures the collection of meaningful, accessible data that can be easily understood without the need for a degree in environmental science.
Barrier 2: Sustainable transition is expensive - well, not always, but this is a high-ranking concern for many businesses preparing for sustainable transitions. We ensure all our services and education courses are accessible and affordable. Our work with Farm Conscience is unlocking opportunities for private investment into nature-based-solutions, helping to fund improvements for farmland, wildlife and communities.
Barrier 3: People don’t know where to start - so we developed affordable and accessible online learning resources to train people - employees, leadership teams, suppliers, customers - in the basics of environmental and social sustainability, and how to get started. Once they have the basics down, they can progress into our bigger programmes which enable actionable change within any organisation.
Our Team
Carrie Lomas
Founder / CEO
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Carrie founded Brand Conscience to drive sustainability and regeneration across industries, bringing together purpose & her tech background. She was a Leader in IoT, AI & embedded technologies at Intel and Partner at IBM for 26 years. Carrie is an Associate Fellow for Said Business School, Oxford University where she teaches, tutors, precepts , coaches & consults. Her area of expertise is Strategy and Innovation, having completed her own Post Grad in this area at Oxford & in Leading Sustainable Corporations. At Intel she led software teams and EMEA Sales, Marketing & Engineering organisations, and was IBM Practise leader for Cognitive Solutions. She has published white papers on AI in Retail, Tech as a Change Agent, and sits on various panels. She is also mother to a 17 year old boy and a large Rhodesian Ridgeback.
Aimee Dobson
Founding Team / Research / Education
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Aimee is part of the Founding Team at Brand Conscience. She also works as a Psychology Technician at the University of Portsmouth on research projects for final year dissertations, and large grant research projects. This has followed an 18 year career in the health and fitness industry. Aimee is mum to two very active children who have inherited her competitive streak. Aimee met Carrie when they both represented Great Britain playing the fast-paced sport Tchoukball. In 2022 Aimee took part in the Portsmouth University Enterprise Programme, winning the competition for Fastest Growth Enterprise Idea for Brand Conscience.
Sarah Bennett
Founding Team / Design / UX / Data Flows
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Sarah is part of the Founding Team at Brand Conscience. For 11 years she focused her career as a copywriter, designer and content creator, supporting small businesses, start-ups and entrepreneurs. She previously worked in London and Sydney before settling back home in South West England. Sarah is mother to two young children and hopes her work with Brand Conscience can help create a better future for them and our planet. In 2021 Sarah designed a winning entry to the Westfield Future Fashion Awards, resulting in a Brand Conscience vitrine being on display at Westfield London for 12 months, promoting sustainability in Fashion.
Nigel Greenhill
Subject Matter Expert in geospatial IOT, business, risk & insurance
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Nigel has been working with private and public organizations for the past 18 years, helping them navigate emerging, collapsing, and evolving markets. He has worked with blue chips, start-ups, niche domestic companies, and global institutions. Nigel's expertise covers several industries, including defence, geospatial, pharmaceuticals, tech, finance, and engineering and construction. His work centres around innovation, new business working practices, management, and sustainability.
Nigel is also involved in academia. Supporting the Saïd Business School, as both a coaches and mentor with start-ups at the Oxford Fintech Lab and with bigger organisations like the World Economic Forum (WEF), where he focused on innovation and strategy leadership.
In addition to his work in business and academia, Nigel has experience in geopolitics and international business. He has spent 10 years working in political risks and investigations, analysing the impact of global, macro, and micro trends on extractive and FMCG industries. He has also been involved in thought leadership, facilitation, and moderation in the space and defence sectors.
Julian Thomson
Advisor and subject matter expert in Agriculture and sustainable Community Development
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Julian is an advisor and subject matter expert in Agriculture and sustainable community development having worked closely with farmers and councils in Suffolk and surrounding areas. He has built, scaled, and sold a data & geospatial business, since then he's been innovating and advising farming cohorts, one of which he owns.
Jenny Harker
Environmental Scientist - Regenerative Agriculture & Governance
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Sarah is part of the Founding Team at Brand Conscience. For 11 years she focused her career as a copywriter, designer and content creator, supporting small businesses, start-ups and entrepreneurs. She previously worked in London and Sydney before settling back home in South West England. Sarah is mother to two young children and hopes her work with Brand Conscience can help create a better future for them and our planet. In 2021 Sarah designed a winning entry to the Westfield Future Fashion Awards, resulting in a Brand Conscience vitrine being on display at Westfield London for 12 months, promoting sustainability in Fashion.
Dr Mark Everard
Ecosystem Services Expert
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•Dr Mark Everard is a visiting professor at Bournemouth University. He is Lead author for the UK National Ecosystem Assessment, and led the development of wetlands strategy for Colombo, Sri Lanka (World Bank). He has provided reports and tools (including RAWES) for the intergovernmental Ramsar Commission and has held extensive government advisory roles in UK, Europe and overseas (India, South Africa, etc.) as well as being science advisor to a range of national and international NGOs.
Mark is author of 39 books, 138 peer-reviewed papers, and 35+ technical press articles and is a frequent contributor to TV and radio (e.g. BBC Springwatch, BBC News, ITV News, Wiltshire Radio)
Kai Aaron
Full Stack Development / AI / Data Sourcing
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Kai joined Brand Conscience in 2022, working remotely with the team to help develop the tech behind our scoring system, including APIs, to ensure everything runs smoothly.
Jess Watson
Marketing / Sales / Retail
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Jess recently returned to the UK after 8 years living & working in Singapore and Australia. A passionate cyclist, Jess loves most outdoor challenges, be it climbing mountains, skiing down them or catching waves. She studied her undergraduate degree, Human Sciences, at Oxford and recently completed her MBA at Quantic School of Business & Technology. Her career to date has been in consumer goods and alongside Brand Conscience she currently leads the Sales Team for a prominent Health & Nutrition company.
Working With
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Insta Associates
We’re working closely with Insta Associates on an exiting new venture - Project Upffin - to unlock private financial flows in to nature, investing in Natural Capital, Aquaculture and Geospatial Technology, helping to fund positive environmental initiatives like regenerative farming and kelp forests.
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Diversity-X
We’re proud to be active members of Diversity-X, a community for overlooked underestimated founders® and an angel syndicate with a mission to support underestimated founders.
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Products of Change
We’re part of Products of Change, a sustainability community of brand owners, retailers, content creators, innovators, manufacturing partners and marketing experts who work together to drive sustainable change within the Licensing industry.
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GYAB
To ensure we move with the times & understand how the world is changing around us, we have created a youth movement. Our Global Youth Advisory Board exists to gather & share data and info on sustainability.